🚀 How to Build a Landing Page That Actually Converts

Your ads are getting clicks—but your leads aren’t converting?
It’s probably not your product. It’s your landing page.

At ClickPlus, we’ve seen businesses double (and even triple) their conversions—just by fixing a few key things on their landing pages. Here’s how to make your next one a revenue machine.

1. 🧠 One Goal. One Page.

The #1 mistake? Trying to do too much.

A landing page is not your homepage. It should have one clear purpose—get a lead, sell a product, book a call, etc.

🎯 Rule of thumb:
One offer. One CTA. One job to do.

2. 🪞 Clear, Compelling Headline

You’ve got 3 seconds to capture attention.
Your headline should be:

Simple (No jargon)
Benefit-driven (What’s in it for them?)
Relevant to your ad or traffic source

Example:
❌ “Welcome to Our Website”
✅ “Get 50% Off Custom Instagram Ad Designs – Today Only!”

3. 🔒 Trust Elements = Conversions

People buy from brands they trust. Add:

Testimonials
Client logos
Certifications
Money-back guarantees
Secure payment icons

Bonus: Add a short video of you or your team explaining the offer—it instantly builds human connection.

4. 🚦 A CTA That Demands Action

Your call-to-action (CTA) should be bold, clear, and above the fold.
Use action-driven language like:

“Get My Free Quote”
“Start My Trial”
“Book a Strategy Call”

Pro tip: Use contrasting colors and repeat the CTA at least 2–3 times down the page.

5. 📱 Mobile-First Design

More than 60% of users visit landing pages on their phones.
If your page looks weird or loads slow—you’re losing money.

Make sure:

It loads in under 3 seconds
Buttons are easy to tap
Fonts are large and clean
There’s zero horizontal scrolling

6. 🔁 Test & Optimize

You don’t launch landing pages. You test them.

Run A/B tests on headlines, images, CTAs
Track heatmaps and scroll depth
Use session recordings to spot drop-off points

What works today might flop tomorrow—data is your best friend.

✅ ClickPlus Builds Landing Pages That Sell

Our conversion-optimized landing pages include: ✔️ Copy that speaks to your ideal client
✔️ Custom design aligned with your brand
✔️ Mobile-friendly, lightning-fast layout
✔️ Built-in analytics & tracking
✔️ Integration with your CRM or email tools

📞 Book a Free Strategy Call
📧 [email protected]
🌐 www.clickplus.ca

Let’s turn more of your traffic into paying customers. 💸